![]() The most memorable slogan out of all was the one that took place in the form of a TV commercial during the 2006 Superbowl XL between the Seattle Seahawks & Pittsburgh Steelers. The Kick.”, “Get it done, and then some”, “Chug & charge”, “Vault, get to it” etc. To tackle this challenge head-on, the following hard-hitting slogans were used for Vault’s advertising “The Taste. Upon its launch, the soda was heavily marketed as the drink which was synonymous with ‘getting things done since it was introduced as a direct competitor of PepsiCo’s Mountain Dew, which also positioned itself as a go-to carbonated drink for the go-getters and adventurers. The petition received a massive response with 5,700+ signatures to relaunch the soda. The fandom of the drink even led to a petition on by a young adult named Toby Timmerman, who also founded an online movement ‘The Vault Crusade’ to mobilize like-minded soda lovers to bring back the old beverage. The Vault was immensely popular amongst its loyalists so much so that the fans’ community would try to figure out “will Vault soda ever come back?”, “if they still make Vault soda?” and “where to buy it”. The sudden halt of soft drink’s marketing and production left the enthusiasts and critics wondering, alike, why did Vault soda disappear? The soft drink due to its high levels of caffeine was marketed as a hybrid of aerated beverage and an energy drink. Coca-Cola’s The Vault was a citric soda whose lemony zing with exorbitant caffeine content amassed a cult following in no time after its launch.
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